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Magazine

Behind the Bar: Lil Caldwell

Episode of Behind the Bar we talk to Lil Caldwell, Creative Director and Co-owner of Grandirosa, about the impact of the pandemic on her business.

Speciality Drinks is a 95% on-trade focused business, so we know a thing or two about having to look at engaging with new types of customers in order to keep trading whilst our traditional customer base has been closed.

Grandirosa is the contract florist for The Ned and Annabel’s and they also do flowers and installations for lots of the UK’s best events, weddings and advertising campaigns. During the pandemic most of this business has been closed for the past year and the company has had to evolve in order to survive - Lil tells our Director Jen Baernreuther how.

She also talks about the re-opening of customers, the importance of flowers in a hospitality setting and better days ahead.