The Whisky Exchange

Location: Park Royal, London. We operate a hybrid working approach of 60% office to 40% remote, allowing you to manage your time.

Founded in 1999 by Sukhinder and Rajbir Singh, Speciality Drinks Group is a fast-growing and world-renowned international spirits company. It was one of the first multi-channel, multi-market global drinks distributors and is a leader in its field. Now made up of four group companies, it is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.

We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits across the globe. We love what we do and we would love you to come and join us.

Your role

Speciality Drinks are the premier supplier of whiskies, spirits and wines and as The Whisky Exchange organise the UK’s leading drinks events, shows and in-store tastings.

• Whisky Show – UK’s largest Whisky festival
• Whisky Show: Old & Rare – Festival celebrating the world of fine & rare whiskies
• Cognac Show – The UK’s first-ever Cognac tasting show
• Champagne Show – A Champagne experience unlike any other in the UK
• Rum Show – Our newest show is a celebration of the world’s best sugar-cane spirits and the people who make them.
• Three-times monthly in-store/virtual tastings

Reporting to the Head of Events, this role is crucial in assisting the delivery of the event marketing strategy.

It’s a fast paced and convivial environment so if you are looking for experience in this rewarding environment, then this is for you!

Your unique contribution

• Work with the Head of Events and ensure the overall marketing strategy is in place and actioned with internal and external stakeholders.
• Own the shows digital marketing platforms; social and newsletters.
• Manage paid for content and develop targeted monthly campaigns and annual strategies for show social channels.
• Create content for web, social and newsletter databases for the shows and instore/virtual tastings highlighting – new exhibitors, activations, products, masterclasses, guests of show, show news and TWE tastings.
• Assist the Head of Events in monitoring ticket sales for the event and identify strategies to increase sales.
• Work with the Head of Events and project manage one TWE Show. Duties will include - exhibition sales, exhibitor support, event production and operations, venue liaison, maintain show website, stock control.
• To support the events department, ensuring the smooth running of shows and tastings
• Adhoc duties where required

Your blend of talent

This position could be right for you if you: 

• Understand social media, audience development and have experience working across platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest) and associated third party applications.
• Have experience in creating social media strategies
• Understand consumer marketing
• Have a high level of numeracy
• Work with Microsoft Office to a high standard, including, Outlook, Excel, PowerPoint
• Enjoy interacting with people
• Enjoy working in a fast-paced environment
• Work well as part of a team
• Demonstrate a pro-active ‘can do’ attitude

Your Experience

• You will have a great spirits knowledge, preferably with WSET qualifications but this can be taught.
• You will have Marketing/PR experience

Our mix of benefits

We offer Sage Employee Benefits for your Health including GP OnDemand and EAP.

Our lifestyle benefits options include 30 days’ annual holiday including BHs, employee pension and life cover.

You can access gifts & discounts, including a 15% discount on our products sold online at The Whisky Exchange. Access to company events.

We’re committed to diversity and inclusion

We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

About The Whisky Exchange Group

The Whisky Exchange (TWE), founded in 1999, is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.

TWE is a trusted, premium focused, omni-channel spirits specialist sharing its passion and knowledge with consumers around the world reaching more than 80 M£ net sales and employing more than 200 people. It operates via various channels:

• a multi-award-winning website selling over 5000 whiskies, spirits, liqueurs and Champagnes to over 65 countries around the world,
• a premier supplier (Speciality Drinks) of premium whiskies, spirits and champagnes to the most prestigious UK on-trade venues
• 3 flagship stores, ideally located in Central London, bringing a shop window to TWE website with an extensive variety of products on shelf, expert advice and services (Click & Collect, masterclasses, trainings, tastings, …)
• the most trusted dealer of old & rare spirits to collectors, investors, spirit connoisseurs and corporates
• one of the leading online auction players (Whisky.auction) in a fast-growing secondary market for whiskies, other spirits and winesan event team organizing the UK's leading whisky, Champagne, Cognac and rum shows, opportunities to share a passion for spirits and educate customers through recognized events bringing together brands, collectors and spirits lovers.