Virtual Rum Show

The first ever Rum Show is taking place online 29-31 July with a line-up of incredible online masterclasses, tastings, talks and demonstrations.

Please note that online registration for Raising the Back Bar has now closed. You are still able to register on the day on presentation of proof that you work in the on-trade.

Date & Times

29 Jul - 31 July 2021


Free to trade



  • Thursday 29 July 3.00pm–10:00pm
  • Friday 30 July 3.00pm–10:00pm
  • Saturday 31 July 1.30pm–9:00pm

We are delighted to bring you the first-ever Rum Show from 29-31 July 2021.

Following in the footsteps of Whisky Show, Champagne Show and Cognac Show, Rum Show will be taking place online with a host of talks, tastings, masterclasses and demonstrations. With our Perfect Measure tasting sets available from The Whisky Exchange, you'll be able to join in with everything from wherever you are.

This celebration of the world’s best sugar-cane spirits and the people who make them will feature three days of incredible rum tastings, masterclasses, bar partnerships and seminars with the biggest names in the rum business.

See the website for details of our tasting packs, the show schedule and a very special partnership with some of our favourite bars.

Your trade pass will not only give you access to all brand sessions and presentations across the three days, but will also entitle you a £10 discount on all show tasting packs.

You will be able to access the virtual platfom throughout the show (Thursday-Saturday) and also re-watch sessions on demand via our dedicated show playlist.

Register for your trade pass here.