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Virtual Whisky Show

Please note there is no dedicated trade day this year, however we have a limited amount of VIP trade passes for this year's Virtual Whisky Show.

Date & Times

02 Oct - 09 October 2020


We are thrilled to announce that the UK’s biggest and best whisky festival will be going online this year. Whisky fans from all over the world will be able join us at the show in spirit, with a line-up of incredible online experiences.

If you would like one of our limited VIP trade passes for this fantastic event, simply register your interest and we will be in touch. Please note that your virtual show pass does not include any Perfect Measure tasting packs.

Ticket holders receive a £10 discount on all Virtual Whisky Show tasting sets, so make sure you get your ticket before buying a pack.

Virtual attendees will be able to visit virtual exhibitor stands, watch stage demos, and participate in online sessions. You'll be able to chat with brand ambassadors, distillers, whiskymakers and the guests of the show, and watch virtual masterclasses.

There will also be a range of tantalising Perfect Measure tasting sets to buy from The Whisky Exchange. On top of a selection of our regular show masterclasses, we have enlisted the help of industry heavyweights to host extra online-only classes so you can taste along live in virtual sessions. We will also be hosting a series of virtual tastings the week following Whisky Show until the 9 October.

Tasting packs will be sold separately and will not give you access to the virtual Whisky Show so apply for your virtual pass today!

While there is no trade day this year, we have a limited amount of VIP trade passes for this year's Virtual Whisky Show. Please register here to avoid disappointment!