The Whisky Exchange

PR Manager - FTC (Maternity Cover)

Park Royal, London

Apply by 10 June 2022

If you think you have what it takes, please contact us now at [email protected]

About The Whisky Exchange

The Whisky Exchange (TWE) is a family business founded in 1999, and has since grown to be the internet’s number-one specialist retailer of whisky and other spirits, serving thousands of satisfied customers every week.

Job Title:                      PR Manager
Department:                Marketing & PR
Contract Term:            12 months - Fixed Term, Maternity Cover, Full-time
Contracted Hours:       Monday to Friday 9am – 6pm. This equates to a 40 hour working week with great flexibility to meet business needs


Overview of Speciality Drinks Group

Speciality Drinks is a fast-growing and world-renowned international spirits’ company. Founded in 1999, we were one of the first multi-channel, multi-market global drinks distributors and remain leaders in our field. The group incorporates leading fine spirits retailer The Whisky Exchange, premium on-trade wholesaler Speciality Drinks and online auction house Whisky.Auction.

We’re looking for bright, motivated, passionate and driven spirits lovers who share our passion for excellence and innovation. In return we can offer an exciting, fast-moving, varied environment with great opportunities to develop your career.


Overall objective of Role
• To manage, together with the Head of PR, trade and consumer press outreach, press advertising and influencer campaigns/partnerships for all parts of the business.
• To build relationships with key journalists and maximise the amount of positive press coverage for each business area, but notably The Whisky Exchange.


Due to business requirements, it is expected that this employee will need to have a high degree of flexibility in order to meet the demands of the role. Therefore, it may be necessary to work out of normal working hours due to the nature of the projects, and in order to meet the necessary demands of the press and our partners. The role holder must be able to adjust to a broad and fluid set of tasks as requirements change in this progressive company.

Working Relationships outside of PR

• Executive Team
• Digital Team
• Creative Team
• Events Team
• Customer Service Team

Primary Duties and Responsibilities

• Maximise the amount of positive coverage generated for all business areas via regular contact with trade and consumer media.
• Communicate stories relevant to all business areas. This will include The Whisky Exchange (website and shop), The Whisky Exchange events (Whisky Show, Cognac Show, Rum Show and Champagne Show), Whisky.Auction and Speciality Drinks Trade.
• Build relationships with key journalists in print, online, TV and radio media channels, and also social media influencers where relevant. (Please note, relationship building will include hosting, entertaining and networking with press, primarily in London.)
• Drive product placement and develop and deliver news stories and announcements to press.
• Sending out product samples and gifts to press, working with the warehouse/customer services teams where necessary.
• Raise the profile of the key business areas, notably The Whisky Exchange, and key personalities within the business amongst trade and consumer audiences.
• Work with the Events team to devise unique and press-worthy events both internally and with external partners.
• Press monitoring and collation/distribution of press cuttings to all necessary parties.
• Create partnerships with complementary 3rd party businesses to enable The Whisky Exchange and The Whisky Show to reach new and wider audiences, raise their profile and drive increased sales.


• A solid understanding of the drinks industry, in particular whisky and premium spirits
• Existing relationships with key trade and consumer drinks writers
• A genuine and keen interest in spirits
• Ability to spend time in central London for networking and relationship building, as well as days in the office (average 2-3 days per week)
• Strong interpersonal skills, in particular relationship-building skills
• Excellent written and verbal communication skills
• Attention to detail
• Enjoy working in a fast-paced environment
• Demonstrate a pro-active ‘can do’ attitude


• A solid understanding of media relations
• Experience in delivering PR campaigns
• Project management skills

Working arrangements

• Working arrangements are currently two days per week in the office, three days per week from home. This may be subject to change in the future and the successful candidate needs to exercise a good degree of flexibility with time spent in the office as needed.
• The nature of this role requires the successful candidate to spend time networking and relationship building with press, attending tastings, product launches and events as necessary. Most of this will take place in central London, and so proximity/easy access to the capital is advantageous.

Qualifications and Experience

• At least 3 years’ experience in a communications/marketing or media role
• Whisky, spirits and champagne knowledge
• WSET qualifications not essential but would be an advantage

A training plan will encompass the following to ensure effectiveness of the employee, and to meet our safety standards.
• Manual handling
• Confluence/Jira workflow
• Cision media monitoring and reporting
• WSET training (if needed)