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The Whisky Exchange

Events Assistant

Park Royal, London

Apply by 28 May 2021

If you think you have what it takes, please contact us now at [email protected]

About The Whisky Exchange

The Whisky Exchange (TWE) is a family business founded in 1999, and has since grown to be the internet’s number-one specialist retailer of whisky and other spirits, serving thousands of satisfied customers every week.

Job Title: Events Assistant
Department: Events
Line Manager: Events Manager
Executive Reporting Line Manager: Head Buyer
Contract Term: Permanent
Contracted Hours: Monday to Friday 9am – 6pm. This equates to a 40 hour working week, a high degree of flexibility is required in this role.

Overall objective of Role

Speciality Drinks has established itself as organisers of some of the largest and most respected drinks events in Europe. Its award winning portfolio of events consists of Whisky Show, Whisky Show: Old and Rare, Cognac Show, Rum Show and Champagne Show as well as multiple tastings and pop-up events across the UK. Reporting to the Events Manager, the Events Assistant will support in the organising and execution of all events for The Whisky Exchange and Speciality Drinks.

Due to business requirements, it is expected that the role holder will need to have a high degree of flexibility in order to meet the demands of the role. Therefore, it may be necessary to work out of normal working hours due to the nature of the projects, and in order to meet the necessary demands of our client base. The role holder must be able to adjust to a broad and fluid set of tasks as requirements change in this progressive company.

Working Relationships

  • Finance Team
  • SDL Customer Service Team
  • Warehouse
  • Design Team
  • Web Development Team
  • Marketing

Primary Duties and Responsibilities

The role has a number of key deliverables across marketing and live events:

  • To lead the organisation of all shop and virtual tasting events, including managing brands and customers to ensure the smooth running of event
  • To coordinate retail at external spirits shows across the UK
  • To arrange ingoing and outgoing stock orders for all shop tastings and external events, ensuring that each event balances
  • Working with both large and small brands and agencies ahead of every event to ensure we have all the information required
  • To communicate with other part of the business such as the warehouse, finance, supply chain etc to ensure company processes are followed and smooth running of events
  • To work the events with the Events Manager to ensure smooth running of event operations
  • To work with the Events Manager to update and maintain budgets
  • To manage staff and rotas at shop tastings and external events
  • To represent the company in a professional and friendly manner at all times
  • To support on management social media channels, generating more traffic and conversation
  • To support the Events Manager on all large-scale hybrid and virtual events

Key skills and Knowledge


  • Project management skills.
  • The ability to multi-task in a time-sensitive environment and prioritise
  • Clear, calm thinking with a strategic and focussed work ethic
  • Excellent attention to detail when collating large amounts of information
  • Impeccable written and verbal communication skills to ensure clear messaging between Speciality Drinks and its key contacts
  • A willingness to build relationships with existing customer and the confidence to approach new partners
  • The desire to seek out relevant new partners for Whisky Exchange events
  • A passion for events and the drinks industry ideal
  • Confident with Excel
  • Ability to work independently
  • Flexibility to work weekends and evenings when required.Willingness to learn about product and the industry
  • Good awareness of social media platforms


  • Whisky or premium spirits experience from retail or events
  • A passion for spirits

Qualifications and Experience

  • Spirits and champagne knowledge
  • Numerate and literate
  • IT Literate: Excel, Word, Power Point
  • Good presentation skills

Key Behaviours

  • Strong organisational skills
  • Self-motivated and results driven
  • Flexible, reliable and hardworking
  • Able to communicate well with others and strong interpersonal skills
  • Commercially astute
  • Presentable and professional at all times

A training plan will encompass the following to ensure effectiveness of the employee, and to meet our safety standards:

  • Manual handling

Health & Safety Responsibilities

Act in accordance with the relevant Health & Safety policies and procedures, adhering to legislative compliance and company requirements.